Web design project
lava
Project Overview
LAVA (Laboratory for Visual Architecture) is a real-world company that explores visual design through structure, experimentation, and biomimicry. Created as part of a school branding project, the goal was to develop a complete visual identity that reflects LAVA’s values of innovation, adaptability, and system-based thinking.
The project includes a full branding system: logo, typography, stationery, and visual strategy, all designed to scale across print, digital, and spatial applications.
Challenge / Goal
The challenge was to design a flexible identity that feels both experimental and structured—blending visual architecture with the organic logic of biomimicry.
The brand needed to reflect the company’s multidisciplinary expertise, including architecture, design, and visual experimentation.
The identity had to:
• Translate visual structure into a flexible system
• Reference both natural and architectural logic
• Remain adaptable across digital and physical platforms
DESIGN APPROACH
Logo & Symbol
• The logo is built from a modular waveform that draws inspiration from biomimicry—mimicking natural systems such as root networks, wave patterns, or topographical flows—while also referencing architectural rhythm and visual grids.
• It acts as a flexible system: capable of repetition, expansion, and transformation across formats.
• A soft green palette was chosen to evoke growth, clarity, and innovation.Typography
• The identity uses Swiss International typography, chosen for its clarity, structure, and tight alignment—just like an architectural blueprint.
• The brand name layout is staggered and vertical, resembling modular structures or scaffolding.Stationery & Applications
• Business cards, letterheads, and posters follow a strict grid system, keeping everything modular and adaptable.
• The logo and symbol can expand into motion graphics, used in dynamic web and video branding.
Outcome / Solution
The final identity works as a visual system—not just a logo. It’s built to scale and adapt, just like the ideas behind it.
• The print system communicates precision and control
• The digital system introduces flexibility, rhythm, and motion
• The modular symbol can be used to represent data, growth, motion, or spatial flowTogether, these elements create a brand that reflects LAVA’s research-driven, biomimicry-inspired approach to design.
reflection
This project helped me think like a system designer. I learned how to:
• Create visual structure inspired by nature
• Use motion and modularity as brand tools
• Make design feel both technical and aliveLAVA isn’t just a brand—it’s a platform for evolving ideas in visual architecture.
